Evaluation

The trailer we produced was for our film 'Secret Alphabets' it is a shaky-cam style, horror movie set on the South Coast Of England in an undisclosed location in a forest.

In terms of conventions we simply used existing media products for convention guidelines and applied them to our artifact. For example, in a lot of trailers, whether horror genre or not, endorsements from external review sources are included to let the audience know that the product is of a high quality and they will enjoy it. This gives the audience a passive reading because it tells them how good or bad the film is, it doesn't allow them to decide for themselves.

As well as this we made good use of close-up shots in the trailer, this is a typical convention of horror films as it is an effective way of portraying the fear or terror of a character and effectively portrays to the audience the feelings that they should have about the text.

The website we produced as part of the promotional package, has a dark black/grey colour scheme and is title "Secret Alphabets" it has the same logo that is on the trailer and the website, this improves the continuity of the products and helps all of the artifacts we've produced link together and give the audience a clear brand image so that they remember the film.

In terms of conventions I followed the basic website principals for any film promotional website, have around 5 pages that give the audience information regarding things like back story, cast, directors, endorsements and the trailer.