My choice of research is primary research, I have chosen to use a questionnaire. The reason being is they are easy to produce as well as they are a cheap research method. All of the questions are related to each other.
Benefits Of Questionnaires:
- Can be taken with you and completed anywhere.
- Information is obtained immediately.
- Questions can be asked immediately.
- Cheap
Drawbacks Of Questionnaires:
- Can be hard to analyse answers to open ended questions.
- People may be reluctant to fill them in properly.
- If you used closed ended answers the answers are limited.
- Time consuming to create.
For my questionnaire I will be interviewing 5 males between ages 16 and 18 and 5 females between ages 16 and 18. This is because this is the age group we will generally be targeting with our horror movie, this will be a basis for my 'audience profile'.
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