Poster Research Conclusion

Through my research of existing texts, I have analysed several conventions that we can apply to the creation of our own text, which is a promotional poster for a horror genre film.

The first convention we can apply to our text is that of a large central image being the main focal point for the poster, this gives the audience an idea of the location and the genre of the text, this will be an affective method of reaching our target audience, as indicated by our audience research.

Another convention we can apply to our texts is that of having a small title for the movie at the bottom of the poster, this brands the movie and gives the audience a solid impression of the film, this helps to build a reputation for the film.

We can also add a small caption onto the poster, this is also a convention that helps brand the movie and this caption will help the audience associate the film with a clever play on words, this is a common convention of a horror movie website.

In terms of colour we will choose either a black and dark red, black and dark green, black and brown or black and bright white, these are some of the most common colour schemes that have appeared in my research of existing texts.