Poster Research: Blair Witch Poster

With our film promo package we are going to include a poster because with our questionarre we found that a poster will be a highly effective medium of reaching our target audience.

This poster has clear conventional examples that we can in a sense apply to the creation of our own poster.

The first convention is the clear central image, this is of one of the main characters in the location of the film, this leaves the audience with an impression of the film and it's genre and will appeal to fans of that genre, so therefore is a highly effective way of reaching the target audience.

Another convention is that there is a clear logo for the film, in this case "The Blair Witch Project" this is a clever way of branding the film so that the audience has a lasting impression of the film.

The anchorage here is that it gives an impression of isolation by having a single person looking terrified alone in the woods and plays on the human fear of isolation and is a typical convention of the horror genre, this appeals to the target audience and leaves them (hopefully) wanting more.