Thursday 1 October 2009

Audience Profile

Our audience is going to be males and females, mostly between the ages of 16 and 18, this group will largely consist of students studying for their A-Levels etc.

Our audience has a very keen interest in films, especially horror, and visit the cinema regularly, this is why we have chosen to create a trailer as the majority of them say that they view a trailer before seeing a movie.

Our audience also are keen internet users who visit the website page for a film before seeing it, this lets us know that an effective way of reaching them would be to create a website homepage for them to view.

Another way we could reach our audience is via a poster for the film as our research indicated that the members of our audience would often find out about up and coming films from posters that they see around.

So overall our audience are:

  • Both male and female.
  • Between the ages of 16 and 18.
  • Mostly students.
  • Have a keen interest in films, especially horror.
  • Are keen internet users.

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