Introduction

This blog follows the evaluation of our A2 media coursework, we are producing a film promotion package; this will likely include:

• Poster
• Trailer
• Website Homepage

In order to do this we need carry out research on the best genre for the film, once we have discovered this we can then base all of the other texts we are producing on this.

We can use existing texts for inspiration and convention guidelines, this will help us to produce a high-quality and proffesional film.

As well as this we need to make our products tailor made to our audience needs, this will have to be done via specific audience research through mediums such as questionnares, interviews and focus groups.

Audience Profile

Our audience is going to be males and females, mostly between the ages of 16 and 18, this group will largely consist of students studying for their A-Levels etc.

Our audience has a very keen interest in films, especially horror, and visit the cinema regularly, this is why we have chosen to create a trailer as the majority of them say that they view a trailer before seeing a movie.

Our audience also are keen internet users who visit the website page for a film before seeing it, this lets us know that an effective way of reaching them would be to create a website homepage for them to view.

Another way we could reach our audience is via a poster for the film as our research indicated that the members of our audience would often find out about up and coming films from posters that they see around.

So overall our audience are:

• Both male and female.
• Between the ages of 16 and 18.
• Mostly students.
• Have a keen interest in films, especially horror.
• Are keen internet users.